Design Comp: Customer Guide to Meat Cuts

This working comp was created for an online meat subscription service printing an introductory guide to ship with new customers' first outgoing order. The design brief called for the 8" x 8", process-color booklet to repeat the company's existing webstore colors and fonts, along with its inviting tone and tantalizing photography. Style sheets required included hierarchy of headings, multiple text styles, line art icons, and tabular matter. The two spreads here demonstrate how these design elements would coordinate in a variety of editorial combinations through the proposed 36-page booklet.